How to Do Online Marketing-Feature

How to Do Online Marketing

How to Do Online Marketing

Your online marketing strategy is based on getting more potential customers to your site and converting them into paying customers. It really is that simple. Through using a wide variety of techniques you can pinpoint those customers and make sure that they find your business when they search online for products or services that you provide. When they find your website a variety of other online marketing tools should be waiting to convert them to buying customers.

In order to do this effectively, most of your focus will be on two major aspects of your marketing plan: using keywords in all online content and creating as many links as possible to your website. The more backlinks you have, the better your site will place in search engine results and the more people will find your website. 

The effective use of keywords in your content, will make your website more search engine friendly and help drive increased traffic that in turn will help your website rank higher.

The more visitors you get to your website will result in more new customers for you. New customers mean an increase in sales and profit just like we said when we talked about the potential for exponential growth with online marketing for your business.

Techniques to Increase Your Business's Profits

How to Do Online Marketing

Whether you have suffered a downturn in your business, have never built it to the level you are aiming for or if you are just starting out, your goal needs to be using online marketing strategies to increase your profits.

There are four basic ways to improve profits:

  1. Increase customers
  2. Increase number of transactions per customer
  3. Increase the average dollar amount per transaction
  4. Decrease costs, finding free traffic, lowering cost per click
  1. Increase customers
  • Increase traffic to increase customers
  • Add to product offerings to make them more compelling
  • Use PPC, SEO, local business results, article marketing, etc.
  1. Increase number of transactions per customer
  • Build your mailing list
  • Increase customer communications through autoresponders, newsletters, broadcast messages
  • Offer them upsell opportunities – pitch something seasonal
  • Send out reminders for services and specials.
  1. Increase the average dollar amount per transaction
  • Offer bundle packages and upgrades, strong reasons to purchase
  1. Decrease costs, finding free traffic, lowering cost per click
  • Increasing conversions, decreases costs.
  • Offer a bonus, change a headline, and offer a free consultation.

Even converting from 1% to 2% is a 100% improvement and cuts costs for buying traffic in half – pure profit!

By putting an online marketing plan in place and following through with it, you can achieve all of these goals. 

You can easily improve your profits through the strategic use of online marketing techniques that will increase customers, increase the number of transactions per customer, increase the average dollar amount per transaction and decrease costs while finding free traffic which leads to a lower cost per click.

Take the time today to investigate if your website is doing all it can to attract new clients for you. If not, get started putting the simple online marketing plan into place on your own or with the help of a professional.

Get started now on your online marketing plan to increase your business profits.

How to Do Online Marketing
Whats Your Online Strategy

Internet Marketing Strategies for Small Business

Internet Marketing Strategies for Small Business

As a small business owner it’s our natural tendency to approach everything with a hint of skepticism. There are so many ‘next big things’ that it’s oftentimes difficult to distinguish between a passing trend and a legitimate evergreen marketing strategy for a small business.

Skepticism or no, I’m willing to bet that by now you’ve started seriously eyeing Internet marketing for your small business as a viable addition to your advertising repertoire; you’re starting to realize that this is something worth jumping on.

Let’s face it – Your competitors are doing it, so you should do it too lest you unknowingly give up a foothold in your niche.

Wait Just a Minute - What is Internet Marketing, Exactly?

What is Internet Marketing

Before we go any further I think it’s worth taking some time to clarify exactly what we’re referring to when we say ‘Internet Marketing’. 

If you’ve done any research at all on the topic of small business online marketing, you’ve probably seen a wide array of terms thrown about. 

It can be very confusing to learn anything at all about Internet marketing with a seemingly endless amount of ideas out there… How are you supposed to know what’s what? Well, I’d like to briefly go over a few of the most common terms and methods that you should concern yourself with:

  1. Small Business Search Engine Optimization (SEO)

Small business search engine optimization refers to getting your business’ virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keyword phrases. 

Whether it’s a Google Places page, a YouTube video, a Facebook page or even your own website, the goal is to position yourself so that local searchers see YOU before your competition. 

It sounds complicated, but that’s why we’re here. The results of a successful SEO campaign can be enormous.

2. Small Business Email Marketing / List Building

Small business email marketing is without a doubt one of the most powerful forms of lead generation out there. 

Imagine having the power to reach your loyal customers any time day or night with your newest and greatest promotions and Imagine being able to send your customers coupons, newsletters and other interesting content so that you’re constantly in contact with them, remotely building your brand in their mind’s eye? 

I’m sure with a little imagination you can start to see the possibilities… Email marketing is one of the most viable long-term marketing strategies for small business owners to consider. 

Your customers aren’t going to stop using email anytime soon, and the ability to stay in frequent contact with a customer even if they’re not visiting your actual place of business is too good to pass up. If you take nothing else away from this article, at least learn more about small business email marketing.

3. Social Media Marketing for Local Businesses

This is the newest and greatest trend in the world of Internet Marketing for small businesses. 

Facebook alone has over 1 billion active users worldwide monthly, and most users spend a minimum of 6 hours per month on this website. 

As Facebook grows it’s an increasing amount of time YOU could be using to further your business. Facebook, Twitter and other social media sites are the greatest marketing mediums since 2013 because they give you the ability to keep up with interested customers on a daily basis through websites that they’re spending lots of time on anyways. Why not take advantage of this opportunity?

4. Pay-Per-Click Advertising for Direct Marketing

The next time you’re searching for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. 

These are actually paid advertisements from Google’s AdWords program, and they’re a crucial aspect of small business online marketing.

The pay per click advertising (PPC) works is a simple 3 step process:

  • Write a small ad for your business
  • Pick keywords or locales to target
  • Pay per click for traffic directly to your business’ website

Pretty easy, right?

This is a great way to start off your Internet marketing campaign because with Pay Per Click you get exactly the results you pay for. 

Want to give 100 new customers the chance to fall in love with your business? Pay for 100 clicks to your website… Done. 

I’m sure you can see the value in this kind of cost-per-lead advertising. Through proper lead generation and analytics you can have yourself quite a profitable campaign that runs virtually on autopilot.

And hey, want to really explode your customer base? Why not use PPC advertising to drive targeted traffic to your email newsletter so you can stay in contact with your new potential customers?

Why Internet Marketing for Small Businesses is a Good Investment.

Internet Marketing Return

What holds back most small business online marketing campaigns that the business owners fail at marketing automation.

We’ve all learned this lesson: When you try to do everything yourself you inevitably fall behind in the areas you’re best at, and don’t get far enough in the areas you’re good at. The result is that your business slows down, and you don’t see as much revenue as you should. If time is money, then you can’t afford to spend an increasing amount of time on something that someone else could be doing faster.

That’s why when approaching Internet marketing for small business I recommend enlisting the assistance of a trained professional.

Time and time again we’ve seen a much greater ROI when the business owner focuses on running an outstanding business, while the Internet marketers do what they do best – Capture the interest of potential customers. 

Whether you decide to pursue small business search engine optimization to bolster the rankings of your website or social media marketing to get the word out through Facebook / Twitter, you can rest assured that you’ll see better results from someone who’s done it before.

Internet marketing for small business doesn’t have to be time consuming, and it’s certainly doesn’t have to be expensive. In fact, an Internet Marketing campaign can be relatively cheap when compared with other marketing strategies for small businesses! 

As a small business owner you’d be giving up a lot if you limited yourself to offline marketing only, so I urge you to consider the techniques and methods outlined in this article. 

I’m sure you can find an Internet Marketing company or service provider who would be more than willing to help you with these internet marketing services so you can start finding new potential customers on autopilot. What are you waiting for?