The number of business websites that have sprung up over the past few years is staggering.
But that’s not surprising, as many business owners have realized that in order to succeed they need an online presence, but few know exactly what it takes to succeed online because they don’t know how to draw visitors to their site.
Why? Generally, because it’s not ranking for highly searched terms in the search engines.
Search engine optimization also known as SEO is one of the most effective tools for raising the rankings of any business with an online platform.
A lot of business managers don’t understand how important search engine optimization is or what potential their business would derive from search engine optimization. It is surprising that some business managers don’t even know what SEO is all about.
For some that have some knowledge of search engine optimization, they understand the benefits their businesses could possibly derive from investing in SEO.
SEO is a necessity, not an option for any serious online business today.
The assumption that search engine optimization is dead as some people with limited knowledge say, it’s all lies and the truth still remains that, SEO is the key your business needs to unlock the growth your business desire.
Here are the 7 reasons why your business should invest as much as possible in search engine optimization:
- SEO is still very much alive and working
All the white hat techniques that help rank your business website on some particular keywords still work perfectly. In fact, SEO has become more effective than ever if all the right things are done. The benefit is high organic traffic to your website which in a long run help rank your website in search engines and increase your sales and revenue.
- It won’t stop working for many years to come
Search engine optimization will continue to be effective. It’s like thinking Google won’t work someday, which is almost impossible to think of in 200 years from now. The fact is that search engines are developing more and more with new search features like voice and video search. YouTube has become the second biggest search engine so as the voice search is also getting more popular and people are loving it. The earlier you start working on your SEO the better for you and your business.
- Very cost effective
SEO is still the most cost effective form of internet marketing compared to PPC, Google AdWords, Email marketing, or purchasing leads. It is proven to have a higher ROI more than any other form of internet marketing. This strategy is like a long-term investment that keeps on giving, by improving your online presence to increase revenue. Your business will benefit tremendously from it, more than any other marketing tactics present today.
- SEO holds the highest percentage of your market share
Search engines hold over 85 percent of your market share. Most people search online before making their buying decision. As the Internet and search engines (Google, Bing, Yahoo etc…) become more mobile friendly, search will continue to grow because more and more people are using their mobile devices to find what they need when they need it. The last thing you want to do is to make it harder for your potential customers to find your business online. You need to own a good share of the market and the only way to acquire this is search engine optimization. Be smart about it and make the right decision for your business today.
- The rise of Mobile users on the internet
Recent results show that mobile search requests have surpassed desktop and laptops search requests. Due to this development, Google has made mobile optimization a ranking factor for websites. These numbers will keep growing as more people are able to access the internet on their mobile devices which are always handy and easy to use. This is another good reason why your business needs SEO. This has also proven to be very effective for Local SEO.
- Boost your business with content marketing
Having great quality and unique content on your website can do a lot for your business. This is because recently, Google started paying a lot more attention to content. Not having quality content on your website will negatively affect your ranking on Google search engine results pages (SERP), because Google uses this criteria for ranking your website. Google’s algorithm updates bring about new changes, and these are the things that matter. So, get your content straight and social media indicators right.
- Your competitors are already doing it
You may not understand why your competitors are making more sales and expanding more than you. The secret is that; they have already started SEO before you. Is not too late but you need to start now. Most of the work takes place at the beginning, then once your ranking on the first page for keywords and phrases that your clients are searching for, then you can begin to relax a bit. However, you’ll need to continuously work on maintaining your position so that your competitors are always trying to catch you and not the other way around.
When hiring for these services, it is important to look at the cost factors against the backdrop of the benefits enjoyed.
A reputable company is able to offer competent and rewarding solutions that do not cost the business too much.
While this is the case, most businesses find these services appealing because they are always assured of getting their money’s worth.
Considering the knowledge and tools used to carry this out, it is easy for the business to enjoy enormous benefits. In essence, these services are very important for businesses that want to increase profits to grow their business.
Finding the right SEO Agency
Ask the SEO agency your looking to partner with if they can provide the following:
Hopefully, you’ll learn a few things from reading this article. My advice, is that you start taking SEO seriously if you really want to grow your business long term.